“As a digital agency, we understand that new technology with empirical traction has potential interacting with the audience. As a new component of In-Stream Sponsorships, sponsored Twitter Moments are just another way through which publishers can monetize their content on the platform, while also making it easier for advertisers to reach their audiences and sponsor premium content. This allows publishers to easily produce and tell stories about upcoming events.
#TWITTER MOMENTS INDIASINGHTECHCRUNCH HOW TO#
By working with premium publishers as part of the In-Stream Sponsorship, brands will know exactly about which partner they are working with, and will be able to develop deep brand integrations within the partner's content.Īlso read: How to create your own Twitter 'Moments'įor publishers, on the other hand, sponsored Moments is an end-to-end contextual solution through which brands can publish and monetize all forms of content on Twitter, including photos, videos, Tweets, and GIFs. The main goal with sponsored Moments, is tight alignment between advertiser messaging as well as partner content, as is the case with all In-Stream Sponsorships. Sponsored Moments are an extension of the In-Stream Video Sponsorships that are customized programs where subscribed brands, as well as publishers, are paired up on a 1:1 basis. You simply need to visit the Explore tab on Twitter or Twitter Lite, from where you can discover stories unfolding on Twitter every day. Twitter Moments help users explore and understand the best of the social media site, regardless of they follow, in an easy-to-use storytelling format. To recall, "Moments" was available to "influencers, partners, and brands", and appeared as a separate tab on a user's profile which helped them keep track of stories as well as breaking news by curating related content.įor the unknown, Twitter Moments for brands was earlier launched globally in January 2018, with which advertisers can sponsor their Moments from premium content partners while also reaching audiences on a bigger scale. The feature, which was rolled out on Thursday, will enable brands partner with premium publishers as well as in developing brand integrations. After launching the ‘Moments’ feature for all its users in India, Twitter has now launched Twitter Moments for brands in India, adding a new advertising product to its lineup.
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